SEASONAL GRAPHIC TEE COLLECTION
ADIDAS ORIGINALS | ZALANDO, ASOS, JD SPORTS
OVERVIEW
The collection spans multiple consumer stories—from food culture and outdoor lifestyle to vintage illustration and pop-inspired graphics each translated into commercially scalable apparel graphics while maintaining the adidas Originals visual identity.
MY ROLE
Graphic concept creation, illustration, typography, artwork development, and production-ready graphics.
COLLABORATION
Apparel Design Team, Product Marketing Team, Development and Key Account Team.
OUTCOME
Delivered a commercially scalable seasonal collection across key retail partners such as Zalando, Asos and JD Sports, balancing trend relevance, storytelling and Adidas Originals brand consistency.
COLLECTION
CREATIVE PROCESS
CAMPAIGN & PRODUCT
